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Article: PG Tips shoots for half-time cuppa.(Marketing of PG Tips)(Brief article)

Article from:
Grocer
Article date:
April 29, 2006
Copyright

PG Tips is taking steps to ensure tea doesn't get left out of the football furore this summer, with a 6m [pounds sterling] marketing campaign during May and June.

Activity includes a free PG Tips football-shaped mug with special 160-packs of PG Tips. Brand owner Unilever UK Foods claimed a recent Wallace & Gromit free mug boosted sales by up to 500%.

The offer will be backed by TV, press and magazine advertising and on the brand's web site, which will also feature ...

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