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Article: Freezing points: better-for-you and decadent ice cream products continue on parallel growth tracks as the category churns ahead.(special report: ICE CREAM REPORT)
- Article from:
- Dairy Field
- Article date:
- January 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"Ice cream is exquisite. What a pity it isn't illegal."--Voltaire
There has always been something about ice cream, a certain undeniable appeal that has caused philosophers to wax eloquent and continually drives consumers to the freezer.
The fact that so many people have found ice cream irresistible is underscored in today's marketplace, at which the quotable observers of the past would undoubtedly marvel. In the retail freezer, perennially popular vanilla and chocolate flavors are squeezed by scores of other varieties, from super-indulgent flavors to an increasingly splintered series of better-for-you options.
Indeed, this is a category that ...