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Article: Long John Silver's(R) Wants to Assist Americans by Reducing the Number of ''DRIs'' -- Dipping-Related Incidents: New Parmesan Crusted Fish Bites Are So Good, You Can Skip the Dip.
- Article from:
- Business Wire
- Article date:
- May 17, 2006
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Copyright informationCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOUISVILLE, Ky. -- A recent survey conducted by Long John Silver's revealed that 65 percent of respondents have experienced a "DRI" -- a Dipping-Related Incident. Whether it's ketchup on the tie, honey mustard on the blouse or barbecue sauce on the slacks, nearly two-thirds of customers report they have had a DRI.
To help reduce the number of DRIs, Long John Silver's has introduced new Parmesan Crusted Fish Bites, tender bites of Alaskan white fish, surrounded by a delicious crispy breading with just the right amount of real Parmesan.
"Our new Parmesan Crusted Fish Bites are so good, you can skip the dip," said Don Gates, Director of Marketing for Long John Silver's. ...
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