Article: Rockies up to bat with Coors Field fans Ticket sales increase as team does well, but season is young.(Business)

Byline: Source: Colorado Rockies By James Paton, Rocky Mountain News

Winning is everything.

The Colorado Rockies' auspicious start this year is translating into an increase in ticket sales, attendance, television ratings and merchandise purchases, providing at least some relief to a long-struggling ballclub.

The baseball season is a long affair, as Rockies executives are quick to acknowledge, and with a 22-19 record after Wednesday's 3-2 loss to the Los Angeles Dodgers, it's far too early to draw any conclusions about where the season is headed.

Staying above the .500 mark and winning additional fans will not be easy. Many have fled, ...

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