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Article: Youth quake: Latin America's millions of young consumers are drawing multinationals in to build brands--and to create new products for export to the emerging world.(MARKETING)
- Article from:
- Revista Latin Trade
- Article date:
- May 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Freedom Magazines, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In 2000, U.S. credit-card giant MasterCard began the global rollout of its virtual payment card, for online, mail or telephone purchases, with Unibanco, Brazil's third-largest private bank. Virtual Card is now in 120 markets worldwide, the company says. A year later, MasterCard went back to Latin America, this time to Mexico, for the global launch of mc2, a card with a curved design, see-through pattern and bold colors.
More recently, the credit-card company chose Latin America to introduce MC Black, a card with premium services, including 24-hour personal assistance for booking a tee-off time at a golf course or for paying bills. Such success has made the region ...