|
|
Article: Rainey Kelly faces four-way fight to retain #10m Royal Navy brief.(online recruitment campaign )(Brief article)
- Article from:
- Marketing Week
- Article date:
- May 18, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The Royal Navy is reviewing its estimated #10m advertising business out of Rainey Kelly Campbell Roalfe/Y&R after almost two decades. The pitch comes as the Directorate of Naval Recruiting begins a drive to attract young recruits.
The incumbent, which has held the business since 1988, will repitch. Media planning and buying is handled by Mediaedge:CIA.
The COI has confirmed that the Royal Navy has shortlisted communications planning and creative agencies to develop a new campaign. Besides the incumbents the pitch will include Carat and WCRS; Naked and Clemmow Hornby Inge, as well as DFGW and Universal McCann.
The campaign will target 16- to ...