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Article: Private view.
- Article from:
- Medical Marketing & Media
- Article date:
- May 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I was wondering what I should cover in this month's Private View when the idea of disease awareness hit me. I know what you're thinking--heavy editorial, no branding to speak of and not necessarily the most exciting idea in the world of advertising. So I ask you: What have you done to make disease awareness advertising the best it can be? Sure, it's saddled with its share of rules and regs. Yet when done right, it can be engaging and motivating-and can prepare the landscape for a brand's entry.
When a disease is underappreciated or underreported, you can make it top of mind. When current therapies are not enough, you can get physicians thinking about what could ...
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Article: Private view.(review of drug advertising)
Medical Marketing & Media;
April 1, 2005 ;
700+ words
... ... Agency: Grey Worldwide Creative director/copywriter: Lulu Abrams ... director: Lori Roberts PRIVATE VIEW: Each month, an industry creative director reviews pieces of medical ... more information about Private View, or to volunteer as ...
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