Article: The balance sheet: a snapshot of your financial health: for hospital CFOs who think beyond current revenue, actively managing the balance sheet--the "forgotten financial statement"--offers a strategic opportunity.(CAPITAL FINANCE)

The balance sheet reflects the historical strength of an organization, and has long been thought of as a "snapshot" of an entity's financial position. In today's corporate world, the balance sheet has taken a back seat to the income statement, as Wall Street rivets its attention on top-line revenues and bottom-line earnings. Some CFOs and treasurers of public companies, it seems, focus on their balance sheets only at quarter-or year-end.

The savvy ones actively manage the balance sheet throughout the year. They know that in those assets and liabilities lie opportunities to enhance their corporation's financial strength.

Hospital CFOs who are focused more ...

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