Article: Google Sets Sights on TV Ad Market; Executives Give Fresh Hints on Strategy.(TV Currents)

Article: Mobile Search Ad Growth Stokes Google-Microsoft Fires; ...
eWeek;  September 12, 2007 ;     700+ words ... ... imperative for market leader Google to take steps to defend itself ... traditional top-line sales will force Google, Microsoft and Yahoo to attack the mobile ad market to protect their valuations. Moreover, Google's ad overhang, in which the ...

Article: Senators Raise Google-DoubleClick Questions; Senators urge ...
eWeek;  November 20, 2007 ;     700+ words ... ... Trade Commission to be wary of Google's proposed $3.1 billion ... players in online advertising. Google's text-based AdSense business ... Senate hearing on the merger, Google Chief Legal Counsel David Drummond ... as proof of a vibrant online ad market. Click here to read more about ...

Article: Web giants acquire firms to get a hold on the ad ...
New Media Age;  August 9, 2007 ;     700+ words ... ... generation of online advertising. Google's acquisitions of Adscape ... network AdTech. Microsoft and Google have both made bold acquisitions ... display advertising business: Google acquired DoubleClick and Microsoft ... advertising to the display ad market. Meanwhile, Yahoo! has been ...

Article: Google's billion dollar bid to corner the ad ...
The Sunday Herald;  January 22, 2006 ;     700+ words ... ... a changed advertising landscape after Google entered the radio market with its purchase of dMarc Advertising. Google, the search engine giant with a stock ... and the radio industry is next. When Google entered the search engine world, online ...

Article: Google starts to reach for a bigger ad ...
International Herald Tribune;  April 26, 2005 ;     700+ words ... ... International Herald Tribune 04-26-2005 Google, which has built a huge business out ... yet that they want to buy. On Monday, Google planned to start testing changes to its ... animation on many of the Web sites for which Google sells advertising, rather than the short ...

Article: Sorry Yahoo, MSN. Google just got bigger; $3.1B ...
Advertising Age;  April 16, 2007 ;     700+ words ... ... aklaassen@adage.com How badly does Google want brand advertisers? About $3 billion ... ad-serving player on the web, gives Google something it couldn't build on its own ... billion, but it was a small price for Google to pay to keep Microsoft (which was also ...

Article: Google Eyes More Web Video Deals; Syndicating Clips May ...
TelevisionWeek;  September 4, 2006 ;     700+ words ...Byline: Daisy Whitney Google wants more than just its MTV. The Web ... deals with other television networks. Google's goal is to forge relationships with ... View, Calif., headquarters. He said Google is in talks with all the major network ...