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Article: Eau de Doh, it makes you smell like a kid again.(News)
- Article from:
- The Boston Herald
- Article date:
- May 20, 2006
- Author:
CopyrightCOPYRIGHT 2006 Boston Herald. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: DONNA GOODISON
If you're nostalgic for your preschool days, dab on some eau de Play-Doh.
Hasbro Inc. has partnered with a fragrance company to release Play-Doh cologne in honor of the modeling compound's 50th year.
"We were looking for something really special to celebrate the birthday, and one of the signatures of the Play-Doh brand is its scent," said Gary Serby, spokesman for the Pawtucket, R.I.-based Hasbro.
Originally planned as a limited-edition product for specialty stores, the cologne has elicited such a response that distribution has been broadened to major retailers such as Target Corp., which will start carrying it ...