Article: 'United' states case: ... as fest takes flight.(Tribeca Film Festival)

As the Tribeca Film Festival kicks off today, the five-year-old event--created in the wake of 9/11 to rejuvenate Lower Manhattan--seems ratcheted up several notches amid the gala debut of Universal's lightning-rod pic "United 93" tonight and a PR blitz that will draw Tom Cruise as well as Gothamites' rapt attention.

Fest founders Robert De Niro, Jane Rosenthal and Craig Hatkoff were joined Monday by their programming guru, Peter Scarlet, and a few boldface names (Josh Lucas, Edward Burns) at an opening press conference where De Niro was revealed, again, to be the in-demand face of the fest if not its public voice.

Rosenthal did most of the talking, ...

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