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Article: Better blended drinks: exotic new flavors and premium spirits turn up the heat on frozen drinks.
- Article from:
- Cheers
- Article date:
- May 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The presentation of frozen drinks on a menu says pure enjoyment to patrons. Whether familiar favorites or exciting innovations, frozen drinks are a consistent bright spot for guests on even the most gregarious drink menu.
But for operators, they can prove deceptively challenging. Impatient with the status quo, Americans are demanding more flavors, more variety, higher-quality ingredients, more interesting glassware and, depending on the venue, fun promotions.
Behind all that, operators must be certain that procedures are in place for consistent drink preparation and ongoing recipe development, not to mention all-important regular equipment maintenance ...