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Article: Trumping tap: converting tap water drinkers to bottled water fans is clearly profitable.
- Article from:
- Cheers
- Article date:
- May 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WHY GIVE AWAY A BEVERAGE WHEN YOU CAN SELL ONE?
Sounds like a silly question, but consider how much tap water is consumed by full-service restaurant guests every day. Imagine if they each ordered a beverage instead. Upselling them to a cocktail, glass of wine or beer is always an option, but before servers even get to that they could offer bottled water and get the meal off to a good start for everyone involved.
Bottled water became the second largest commercial beverage, surpassing coffee and milk, in 2005 according to Beverage Marketing Corporation, the New York, N.Y.-based beverage industry tracking firm. Americans of all ages drink bottled water ...