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Article: HD Radio Could Cure US Broadcasters' Satellite Radio Woes, says ABI Research.
- Article from:
- Business Wire
- Article date:
- May 22, 2006
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OYSTER BAY, N.Y. -- HD Radio and HD2, also known as multicasting or supplemental audio channel broadcasting, offer a multitude of new opportunities for North American broadcasters faced with fierce competition from satellite radio. According to a recent study from ABI Research, satellite radio has gained more than nine million paying subscribers in four years, and is now putting a crunch on the traditional broadcasting market.
"Fear of satellite radio is prompting an unprecedented level of cooperation among broadcasters in their efforts to launch HD Radio and HD2," says Frank Viquez, director of ABI Research's transportation practice. Viquez adds that HD Radio ...