Article: Automation beautifies Shiseido's shipments: automating multilabel application at Shiseido's distribution center results in much higher output with fewer hands.(labeling automation)(Cover story)

There are at least two kinds of innovations. The first is superimposing technology onto an operation that works elsewhere. The second involves tailoring an approach to a specific problem, with the solution often carrying implications for actions beyond the changes that are made.

At the massive distribution center of Shiseido Cosmetics (America) Ltd. in Oakland, NJ, blazing the second trail is proving far more efficient and profitable. Since implementing a program to reduce manual involvement in domestic and international shipments, the DC is seeing major gains.

One is a nearly ninefold boost in throughput during highest-demand seasons. A second is ...

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