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Article: So you want to be a global project leader? Research with over 300 global teams in 230 companies reveals four principal challenges facing these teams and their leaders, along with steps they can take to meet the challenges.
- Article from:
- Research-Technology Management
- Article date:
- May 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Industrial Research Institute Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As companies move into the global arena, they find the process of developing and launching new products becoming progressively more complex as they attempt to meet both global and local customer needs and integrate design and development expertise scattered around the world. To cope with these demands, many firms are turning to global new product development (GNPD) teams.
These GNPD teams are complex, often composed of individuals who are culturally, ethnically and functionally diverse and who work and live in different countries where the firm has operations of varying sizes and capabilities. This means that members often speak and think in a variety of ...