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Article: Whole New World: ConAgra Ultragrain whole wheat flour opens doors for healthy baked products.(New Product Profile)(ConAgra Foods Inc.)
- Article from:
- Stagnito's New Products Magazine
- Article date:
- October 1, 2005
CopyrightCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's not the same whole wheat bread of childhood anymore. Gone are the days of dark, crumbly, dry brown bread dutifully eaten but not enjoyed.
Thanks to a new technology in milling and wheat processing, whole wheat has been given a facelift, and the resulting bread products are akin to the softer, whiter breads that consumers prefer. ConAgra is leading the charge, having developed a technology that produces a finer particle size and whiter wheat flour.
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The resulting ConAgra Mills product--Ultragrain--has now made its way into two venues. One is in foodservice programs in schools across the country, and the other is in ...