Article: When It Comes To Sharing Valuable Trade-Marks, Do Not "Let It Be...".(Apple Computer Inc., Apple Corps Ltd.)

Apple Corps (TM) v. Apple Computer (TM)

An important decision has been rendered by the High Court of Justice in London in Apple Corps Limited v. Apple Computer, Inc. The case deals with a claim brought by Apple Corps for breach of a 1991 Trade-Mark [TMA] Agreement by which they agreed as to how they would use their respective "similar" marks in their respective fields of commercial activities.

As the case exemplifies, rapid technological changes can render the intended terms of a TMA either obsolete or insufficient to deal with change. Here, Apple Computer was recognized the right to expand the scope of its limited rights to the marks even if it was ...

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