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Article: Beyonce and Tina Knowles' House of Dereon to Expand with the Addition of Dereon.
- Article from:
- PR Newswire
- Article date:
- May 24, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Licensing Deal Signed with Check Group LLC
NEW YORK, May 23 /PRNewswire/ -- Beyonce and Tina Knowles today announce that Beyond Productions LLC, parent company to their House of Dereon contemporary women's collection, has signed a licensing agreement with Check Group LLC to handle the manufacturing and distribution of their new junior collection, to be simply called Dereon. The collection, which will initially consist of denim, knits and fur jackets and vests, will launch for holiday 2006 in select specialty stores nationwide. Targeting fashion conscious young women in their teens and early twenties, the Dereon advertising campaign will feature Beyonce's sister ...