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Article: Vision Express picks Seeaytch for glasses range project.(Express, the United Kingdom optical chain, has appointed Swiss agency Seeaytch Advertising Network)(Brief article)
- Article from:
- Marketing Week
- Article date:
- May 25, 2006
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Vision Express, the UK optical chain, has appointed Swiss agency Seeaytch Advertising Network to handle advertising for its new Alutech range of glasses, following a three-way pitch.
The retailer spent an estimated #7m on advertising last year.
Seeaytch, based in the outskirts of Lausanne, is thought to have pitched against McCann Erickson and London integrated agency The Communications Agency. TCA has worked on several projects for Vision Express in the past.
Vision Express marketing manager Karen Williams, who was in charge of the advertising pitch, says the agency has been appointed for a one-off project: "Vision Express has no agency of ...