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Article: PG Tips supports mug giveaway with viral.(Brief article)
- Article from:
- New Media Age
- Article date:
- May 25, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Unilever tea brand PG Tips has turned to viral marketing to promote its World Cup mug giveaway.
Digital agency AKQA has created a viral game, called 'Mug Shot', that gives players 90 seconds to throw as many teabags as possible into a PG Tips' football mug.
At the end of the time, players are invited to challenge their friends by sending them their score and a link to the game. ITV commentator Clive Tyldesley has been hired to provide commentary on the game.
The viral supports PG Tips' offline World ...