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Article: N.Y. Life aims charitable giving UL at mass sales. (universal life insurance) (New York Life Insurance and Annuity)(Product News/Marketing) (Product Announcement)
- Article from:
- National Underwriter Life & Health-Financial Services Edition
- Article date:
- December 6, 1993
- Author:
CopyrightCOPYRIGHT 1993 Summit Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New York Life Insurance and Annuity says it is making a "strong move" into the charitable giving market.
The New York City subsidiary of New York Life has been writing products for charitable giving purposes for many years, points out Susan Moore, senior market management consultant, noting that the company concentrated on individual sales, using available products that included medical underwriting requirements.
"But we didn't try to wrap our arms around the market" until now, she says. What the company has done is launch a charitable giving program for mass market sales. Called Currents of Giving, it is designed for non-profit institutions and ...