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Article: JVC eyes No 2 position in Indian digital camcorder market.
- Article from:
- PTI - The Press Trust of India Ltd.
- Article date:
- May 28, 2006
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JVC eyes No 2 position in Indian digital camcorder market
New Delhi, May 28 (PTI) Japanese consumer electronics major JVC is planning an aggressive strategy to challenge its country rival Sony for the digital camcorder market in India.
"Our formal presence in India is just about a year, but we intend to catch up with Sony who has been here for the last 15 years by adopting some specific marketing strategies," Ajay Mehta Managing Director MCC Group (the sole distributor of JVC in India) told PTI here.
He said the company would turn to agressive pricing to capture about 15 per cent of the 2.5 lakh unit per annum camcorder market in India.
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