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Article: Metrosexuals Are a Rare Species: Shopzilla Survey Reveals Men Need Grooming Guidance.
- Article from:
- Business Wire
- Article date:
- May 30, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES -- Metrosexuals are still more myth than reality, according to a BizRate Research study of 1,301 online buyers conducted for leading comparison shopping search site Shopzilla (www.shopzilla.com). A mere 9% of the men surveyed said their bathrooms are stocked with "the works" (everything from tweezers to eye cream), while most men (50%) said they just have the bare essentials - soap, shampoo, and a razor - in their bathroom.
Word Spy defines the term "metrosexual," (met.roh.SEK.shoo.ul) n., as an urban male with a strong aesthetic sense who spends a great deal of time and money on his appearance and lifestyle, a la James Bond, Brad Pitt, Jude Law and ...