Article: The opportunity is here to attract the best people to PR.(public relations)(surveys on public relations firms)

As we approach graduation season, some students will soon launch their careers at PR firms across the US. It's a great time to get into our business. PR's role and value are becoming more pronounced in organizations, while technological advances are spurring new excitement and creativity in the work. These trends were reflected in data recently collected by the Council of PR Firms.

Firms surveyed last month averaged a 10.8% increase in first quarter revenues over Q1 2005, and 89% of those firms expect revenues to rise in 2006. Sectors generating the most volume for firms in 2005 were, in order, consumer products and services, tech, healthcare, financial services, ...

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