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Article: QuickView.(VNU Business Media)

Article from:
Min's B to B
Article date:
May 29, 2006
Copyright

Michael Marchesano, President, CEO, VNU Business Media, Incoming ABM Chairman

When asked about the shifting landscape of the B2B media space, Michael Marchesano starts with his children:

"Two years ago, while watching my daughter graduate high school, I realized that my children--that whole generation--will have a different lens on the world than we anticipated."

While some leaders in the industry may be hesitant to embrace change, Marchesano wants to jump right in, and he has the perfect advisory staff to bounce ideas off of: his two kids.

"In a few years, this generation will be our customers; and in a few more, they'll be our ... 







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