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Article: Bigger shipper is a piece of cake for Sara Lee. (Sara Lee Corp. Sara Lee Bakery)
- Article from:
- Packaging Digest
- Article date:
- November 1, 1993
CopyrightCOPYRIGHT 1993 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cakes shipped from Sara Lee now arrive at Baskin-Robbins in larger, acrylic-coated corrugated RSCs that eliminate labor steps, cut costs and landfill waste.
Nary a crumb is left when Baskin-Robbins' ice cream cakes are served. But a lot of corrugated waste was generated by the containers used by Sara Lee to ship the cakes it baked at its New Hampton, Iowa bakery to Baskin-Robbins' Southbury, Conn. operation.
After combining the 9-in. round and 12x8-in. rectangular sheet cakes with ice cream, the Southbury plant distributes them to Baskin-Robbins franchised shops around the country to be decorated and sold. The plant produces some 5,000 ice cream cakes daily.
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