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Article: Case of a quick turnaround.(case study)
- Article from:
- Quick Printing
- Article date:
- May 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The following case is based upon a combination of consulting assignments of Crouser & Associates, Inc. Names, cities, and other facts have been changed to illustrate and simplify the case presented. As such, any resulting similarity to any one shop or person is coincidental.
Max and Cindy Fonda of Fishers, IN, and their Fonda Printing Company have had a complete business turnaround in six months. That's what Max calls it. He reports they earned $50,000 in the first six months of last year. And then they earned $150,000 in the second six. Wasn't easy, but they sure did it. Here's how, but first some background.
Max was raised in Fishers before it was ...