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Article: CINCH KEEPS ON TRUCKIN'.(Rocky Mountain Clothing Co. formed partnership with General Motors and Monroe Truck Equipment Inc.)(Brief article)
- Article from:
- Daily News Record
- Article date:
- May 15, 2006
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NASHVILLE - Fans of Cinch Jeans now have a pickup truck targeted exclusively at them.
Cinch, a Western denim brand produced by Rocky Mountain Clothing Co., has formed a partnership with General Motors and Monroe Truck Equipment Inc. to develop a Cinch-edition, medium-duty truck.
The truck, which is a combination of the Chevrolet Kodiak and GMC TopKick, was designed to protect horses while delivering comfort and entertainment to drivers. The Cinch edition includes distressed leather captain chairs, rear bench seat, the Cinch crest logo embroidered on the headrests and the words Cinch*Up printed on the bottom of the rear window. ...