|
|
Article: NEW HELMUT DESIGNERS: THE RIGHT FIT FOR MEN'S.(Helmut Lang appoints Michael Colovos and Nicole Colovos)
- Article from:
- Daily News Record
- Article date:
- May 22, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: SANDRA NYGAARD
NEW YORK - Last week's news that Michael and Nicole Colovos, founders of the four-year-old, denim-focused label Habitual, were named design directors of Helmut Lang may have come as a surprise to some, but to Theory's Andrew Rosen it was a clear choice-and one that would integrate well with his strategy for men's.
"Men want something that's modern, cool and edgy, and everything I've seen of their aesthetic is just that. Not only do I think it's consistent with Helmut Lang, but I think what they do is very current. It has the right edge to it," said Rosen, president of Theory. Rosen has been in charge of the Helmut Lang business ...