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Article: SOLE MUSIC: THE 10 MOST-MENTIONED FOOTWEAR BRANDS IN BILLBOARD'S TOP 20.(Nike)(Louis Vuitton)(Dolce & Gabbana)
- Article from:
- Footwear News
- Article date:
- May 8, 2006
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Image is everything, and in the flashy worlds of pop and hip-hop, the fashion labels (both worn and name-dropped) make a big statement. Agenda Inc., a brand strategy agency based in San Francisco, tracks the brands that appear in the lyrics of Billboard's Top 20 and ranks them based on number of song shout-outs as well as amount of airplay. Below, the footwear brands with the most mentions in 2005.
Brand; Number of Mentions
1. Nike; 63
Nike dominates more than just the sneaker market: The athletic brand was mentioned in at least four big hits last year, including Ludacris' "Number One Spot," "Oh" by Ciara and in not one but two songs by 310 ...