Article: DIOR HOMME OPENS ON RODEO.

Byline: Marcy Medina

BEVERLY HILLS - Dior Homme opens the doors of its third freestanding boutique in the U.S. today at 315 North Rodeo Drive here.

Christian Dior's 15th men's store occupies a 1,300-square-foot space that mirrors the sleek, linear look of the other stores, all designed by Dior Homme creative director Hedi Slimane. The Dior Homme store is located two doors north of the company's women's West Coast flagship, between the Celine and not-yet-completed Graff boutiques.

"The Dior Homme business in the U.S. is going tremendously well," said Sidney Toledano, president and chief executive officer of the Paris-based Christian Dior, citing ...

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