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Article: LA ROCHE-POSAY EXPANDING REACH IN DRUGSTORES.(derm skin care marketing in drug stores)
- Article from:
- WWD
- Article date:
- April 28, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Faye Brookman
NEW YORK - With the success of Avne and Dermablend in American drugstores, L'Oral is adding an even more serious skin care offering, La Roche-Posay, to the Dermo Skin Care centers.
Well known to American dermatologists, La Roche-Posay is reacting to perceived consumer demand for more at-home serious skin care by extending into derm skin care departments in major drug chains. Retailers think shoppers are ready. "We have recently added La Roche-Posay as part of our Healthy Skin Care Centers," said Janice Jacobs, director of proprietary brand development for CVS.
La Roche-Posay, based in a town near the center of France with ...