Article: MEMO PAD: TUNA BURGER, HOLD THE RUMORS...BUDGET LIVING BONES.(Chuck Townsend and Steven Murphy cheif executive officers of Conde Nast Publications Inc. and Rodale Inc. speaks out)(Hearst Magazines acquired Budget Living)

Byline: Jeff Bercovici, Sara James

TUNA BURGER, HOLD THE RUMORS: What did Chuck Townsend and Steven Murphy have to talk about over their lunch at Patroon on Monday? Any number of things, no doubt, considering Townsend is president and chief executive officer of Conde Nast Publications (parent of WWD), and Murphy holds the same position at Rodale Inc., home of Men's Health and Prevention. But what they actually did discuss, said Townsend, was their "concerns about the effectiveness of the MPA [Magazine Publishers of America, the industry trade group] and evolving Web strategies that are appropriate for magazine companies. We talked about how to effectively ...

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