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Article: PATAGONIA TO OPEN 'OCEAN-BASED' STORE IN CALIF.
- Article from:
- WWD
- Article date:
- May 8, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Emili Vesilind
LOS ANGELES - Patagonia, the action sportswear company that entered the apparel market in 1973 by outfitting mountain climbers, is hitting the beach.
The Ventura, Calif., company, which operates 45 stores, primarily in the U.S. and Asia, will open its first "ocean-based" store on June 2 in the small surf town of Cardiff-by-the-Sea, Calif., near San Diego.
The estimated 4,000-square-foot unit will feature a range of new pieces, including unisex wet suits, rash guards (thin surf shirts), a new men's wear line and "anything an ocean athlete would want to wear when not in the water, like T-shirts, shorts and pants," said Jen ...