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Article: MTV Movie Awards goes multiplatform.(MTV Networks Inc.)(Brief article)
- Article from:
- The Online Reporter
- Article date:
- May 20, 2006
CopyrightCOPYRIGHT 2006 Rider Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The "2006 MTV Movie Awards" will go where no previous awards show has gone before--to the Internet and cell phones.
For this year's Movie Awards, MTV has created an interactive hub at www. movieawards.mtv.com, which gives fans access to all the awards coverage on MTV.com, broadband network MTV Overdrive and on mobile phones.
The online coverage includes "My Movie Awards" on MTV Overdrive, where fans can "watch, relive and customize the entire Movie Awards ceremony" and check out content that didn't air on TV. "My Movie Awards" will go live on the Net immediately following the on-air premiere of the MTV Movie Awards on June 8. "My Movie Awards" will make ...