Article: How To...Is This Press Conference Really Necessary?

Let's paraphrase Hamlet: "To press conference or not to press conference? That is the question!" Here are nine basic tips to ensure you are following the right PR route before plugging in the podium microphone.

Is genuine news being announced at the press conference? Don't get carried away into thinking every announcement is genuine news. Press conferences should be reserved for announcements that have a significant impact internally or externally.

Bring on the all-stars. A press conference demands the heavy-hitters at the podium. Anyone lower than the president-chairman-CEO level should be shooed away from the microphone. If the announcement ...

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