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Article: Union Direct lands Scottish Friendly work.(insurance industry marketing contracts)(Brief article)

Article from:
Precision Marketing
Article date:
June 2, 2006
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Investment and insurance company Scottish Friendly has appointed Union Direct on a project basis, following a head-to-head pitch.

The agency won the business against incumbent WWAV Rapp Collins Edinburgh, which remains the company's chief direct shop.

Union Direct's brief is to develop marketing affinities and partnerships for the firm's Child Trust Fund account, promoting it to retail outlet United Co-operative's customers via a mix of point-of- sale literature, in-store radio advertising and online activity.

The partnership with United Co-operative sees Scottish Friendly as the ...

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