Article: Storytellers, soup peddlers, disco kings: Communities can learn from Jewish Book Council.

Byline: Mararena Hernandez

When my friend Gigi Anders first told me about the Jewish Book Council, I was just as shocked as she was.

"It was a revelation to me, and I'm Jewish," she told me. "I thought, `God, I must be a bad Jew.'"

Since the 1940s, the book council has been promoting Jewish authors and books. Each year, it invites about 160 authors to woo 100 sponsors from Jewish member organizations. The idea is to be chosen to read at the communities' fall book fairs, held during Jewish Book Month, which falls 30 days before Hanukkah. Authors go to college campuses, synagogues and community centers across the country, all expenses paid.

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