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Article: OMD and MTV Networks Strike First Convergent Advertising Deal in the '06/'07 Upfront.
- Article from:
- PR Newswire
- Article date:
- June 6, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OMD Clients Receive Unprecedented Access to MTV Networks' Linear and Digital Properties
NEW YORK, June 6 /PRNewswire/ -- OMD and MTV Networks (MTVN) have closed a multi-network, multi-platform deal, the first of its kind in this 2006/2007 Upfront season. Under the terms of the agreement, OMD's clients will be the first to receive advertising opportunities across MTVN's diverse portfolio of premier television and online properties. The deal also lays the framework for a joint research partnership.
The expansive deal is the first in the Upfront to encompass all of MTVN's digital assets, as well as the first to comprise the company's many screens, ...