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Article: Public relations and the corporate bottom line.(Marketing & Communication)
- Article from:
- Bulletin (Northwest Public Power Association)
- Article date:
- May 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Northwest Public Power Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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According to Effective Public Relations, public relations is a management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.
If I had a nickel for every time I heard the word publicity interchanged with public relations, I'd be living like Bill Gates. Unfortunately, the majority of conversations I have about PR begin with limiting statements such as: "a public relations program is all about getting our name in the paper." Publicity is just one piece of the public relations puzzle. This short-sighted approach to public relations can have repercussions on ...