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Article: State to spend $20 million on business-marketing campaign.(2006 Detroit Regional Chamber Mackinac Policy Conferences)(Brief article)
- Article from:
- Crain's Detroit Business
- Article date:
- June 5, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Amy Lane
Officials on Thursday unveiled a new campaign that puts Michigan back in the business-marketing arena and uses stateside CEO success stories to drive home the point that Michigan can offer businesses "The Upper Hand,'' the new campaign's slogan.
"Other people have to know that Michigan is an attractive place to relocate to, Michigan is an attractive place to expand,'' said Subhendu Guha, president and COO of Auburn Hills-based United Solar Ovonic L.L.C. and one of the ads' featured ...