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Article: Leo Burnett Detroit Earns Top Honors for Pontiac and Cadillac Campaigns at the 2006 EFFIE Awards.

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PR Newswire
Article date:
June 9, 2006
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LB Detroit's Pontiac Campaign a Top Six Finalist for the Grand EFFIE; Agency is Only Detroit Winner at EFFIEs This Year

TROY, Mich., June 9 /PRNewswire/ -- Leo Burnett Detroit was one of the most awarded agencies of the night and the only Detroit agency to win awards at the 38th annual Effie Awards in New York City on June 7. EFFIE (http://www.effie.org/ ) is the global benchmark for marketing and advertising communications effectiveness in the industry, and recognizes campaigns that produce results.

Leo Burnett Detroit won two Gold EFFIEs, the highest honor in the award categories. The first was for the Pontiac Solstice Launch: Apprentice campaign ... 







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