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Article: Cacharel to sell temptation with Eden. (new fragrance launch)
- Article from:
- WWD
- Article date:
- January 7, 1994
- Author:
CopyrightCOPYRIGHT 1994 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PARIS -- For its first major fragrance launch in seven years, the Cacharel division of L'Oreal has gone back to the beginning -- all the way to Genesis.
Called Eden and billed in ads as the "forbidden fragrance," Cacharel's new women's scent will make its debut in 10,000 doors in Europe and the Mideast April 15.
In the U.S., however, Eden will not blow until at least 1995, according to executives at Cosmair Inc., the U.S. licensee of L'Oreal. The European Designer Fragrances Division is planning the launch of another fragrance for 1994, said a Cosmair spokeswoman in New York, and a decision on Eden will not be made until the following year. She ...