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Article: Enter the middleman: alternative online payment options take the pain out of e-merchant accounts.
- Article from:
- Black Enterprise
- Article date:
- June 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Earl G. Graves Publishing Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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These days, a good online company embraces the latest technology. E-merchants have long taken advantage of the efficiency of services such as PayPal to help them turn casual surfers into shoppers. But by adding more than one online payment option to their Websites, companies can convert one-time visitors into repeat customers. This means doing a little bit of homework to get the right combination of payment methods that suit your business needs.
"If you're willing to do the research, finding online payment options isn't a technical task anymore," says Joe Thompson, 28, a computer software specialist. Thompson launched his online payment services company, Thompson ...