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Article: Starting this year, Marketers will see rapidly escalating demand for activity centred on Mobile Music - Mobile Music: A New Marketing Challenge.
- Article from:
- Business Wire
- Article date:
- June 12, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c38148) has announced the addition of emarketer's Mobile Music: A New Marketing Challenge to their offering.
Attention: Telecom and Internet Providers, Music Producers, Distributors and Marketers, Radio and Satellite Networks, Advertising Agencies, and Financial Analysts.
Mobile music is seen by the record companies as nothing less than a lifeline, and for mobile carriers it's the first non-voice, high bandwidth service where there is demonstrable willingness-to-pay on the part of consumers. No wonder the music scene is shifting, and fast.
The Mobile Music report ...