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Article: CAR BUYERS PREFER TV, NEWSPAPER ADS, PRICING INFORMATION FROM DEALERS, ACCORDING TO NATIONAL SURVEY BY THE DOHRING COMPANY, INC.
- Article from:
- PR Newswire
- Article date:
- November 16, 1993
CopyrightCOPYRIGHT 1993 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GLENDALE, Calif., Nov. 16 /PRNewswire/ -- American car consumers prefer television and newspaper ads to help them select an automobile dealership for vehicle purchases and consider price to be the most important message in dealer advertising. This is according to a national survey recently conducted by The Dohring Company, Inc., a Glendale-based market research firm.
"Television and newspaper are the two sources American automotive consumers most prefer for dealer advertising," said Doug Dohring, chairman and chief executive officer of The Dohring Company.
"Because of its strong audio and visual impact and easy accessibility, television is favored for dealer ...
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