Article: LG launches new range of washing machines.

LG launches new range of washing machines

Bangalore, June 12 (PTI) Consumer elcetronics and appliance major L G Electronics India today launched a new range of washing machines, targeting 38 per cent market share in washing machines in 2006 with the new product line-up.

LG presently has a market share of 34 per cent in washing machines and is the market leader in the category, both in fully automatic and semi-automatic washing machines as per ORG data, a senior company executive said.

The "Direct Drive" technology, developed and patented by LG, integrates the motor, belt and pulley into a single quiet and durable motor, which is directly ...

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