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Article: Canon U.S.A. Honored with #1 Ranking in Brandweek's Annual Customer Loyalty Survey; Canon Named Number One Brand in Brandweek's Office Copier Category for the Sixth Consecutive Year.
- Article from:
- Business Wire
- Article date:
- June 13, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAKE SUCCESS, N.Y. -- Canon U.S.A., Inc., the nation's market share brand leader in black-and-white and color laser copier/printer solutions(i), has been named number one in brand loyalty in Brandweek's 2006 Customer Loyalty Survey in the "Office Copier" industry category for the sixth consecutive year. The survey is sponsored by Brandweek Magazine and Brand Keys, Inc.(ii)
The Brand Keys survey marks the tenth annual assessment of consumer purchasing behavior, evaluating brands within industry segments to gauge which consumer values are driving future purchases and loyalty in the category. The survey is designed to predict future purchasing behavior as opposed to ...