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Article: Simmons' bowling ball gets Beverly Hills makeover.(marketing)
- Article from:
- Furniture-Today
- Article date:
- April 26, 2006
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By David Perry
At The Market- Simmons returns to market here with a bowling ball that received a Beverly Hills makeover and an advertising campaign that got an update in Atlanta.
The bedding major, exhibiting at the Grandover Resort Wednesday afternoon and all day Thursday and Friday, is showing its dealers its new bowling ball campaign, which did well in test runs in Minneapolis and Phoenix earlier this year and began its national run last month.
The campaign marks an effort by Simmons to demonstrate that its patented Pocketed Coils provide superior motion separation and body conforming features. The commercials make that point by showing a ...